Everyone remembers the best meal they've ever had.
We'd like to be a part of that experience.

We all eat & it would be a sad waste of opportunity to eat badly. - Anna Thomas

Who we are.

Chris Whitehair - Owner

A Rochester, NY native, Chris attended Syracuse University and graduated in 2008 majoring in Film and minoring in Hospitality Management. Early in his career, he worked on numerous feature film projects in addition to serving and managing restaurants. Along with his friend and business partner Benny Howard, Chris co-founded Transmedia Wave in 2010 to focus on his own video productions. In addition, Chris has seven years of professional digital marketing experience.
Inspired by three of his family member’s restaurants, Chris returns to the world of food to keep his family tradition moving forward.
Chris lives with his fiancée Lisa in Fairport. He enjoys watching football, a good adult cocktail, spending time with his three nephews and two nieces and he never misses Sunday brunch at his grandpa’s house.

Our Mission

We provide flavors that enhance the life experience; flavors that celebrate food, the gift of taste and the joy of eating.

Our Philosophy

Our philosophy is strictly growth. To grow our customer base, to grow our employee development and grow our knowledge on the products we sell and learn about new flavors every single day.

Our Vision

To be the world’s leading online retailer of unique flavors from all corners of Earth.

Chris' Promise

I am very fortunate that I can own a business that sells luxury, gourmet and speciality food products when there are so many people in this world who go to sleep starving each night. I know how incredibly lucky I am and thus it is my duty to pay it forward and help those who are in need. That is why a portion of my sales will always go to a charitable cause. I will never forget those who came before me that enabled me to have this opportunity and I will use my good fortune to do good in my community and for the world.